Welcome to the Magic-E Blog | Tips, Tricks, Tools, Reviews and much more.
Welcome to the Magic-Blog. I hope that I can share some ideas, discuss some design methodology, marketing tips, tricks and hacks and many other interesting things I come across on weekly basis. Please feel free to contact me with any requests or comments or anything! Thank you.
Are you experiencing the zero-click phenomenon?
he zero-click phenomenon occurs when users get answers directly from AI summaries or search engine results without visiting a website. As AI-driven search grows, businesses must optimize for GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) to remain visible and authoritative.
Strategic Brand Development and invigoration
You know this time of the year is a great time to update your brand and develop it further. In the rapidly evolving business landscape, it has become crucial for organizations to stay competitive and relevant. As we enter the end of the year, it is perhaps the time to...
How to get your Monday off to a great start
Tomorrow is Happy Monday again! Yes, my fellow Mondayers It is the day we all seem to dread, even if it is just a little (I must admit I try to love Mondays) It’s the whole beginning of a new cycle that gets me going! Being a fan of Big Blue as some may perceive it. I...
Why create content
Why create content? At face value probably the most pertinent question I get asked, also followed by the excuse that there is just no time. Apart from letting visitors getting to know you, what you do, and get more insight into what you offer. (Very important)...
You Must stand for something | Brand knowledge
You must stand for something! | Brand Knowledge And then build upon that to become the brand your customers need but more so the brand your customers deserve. It is quite relevant then to also think of what space your brand fills in your market, nope you are not for...
The power of being absolute
The power of being absolute! You must go beyond, merely reaching another milestone, this in my mind leads to states of unfulfillment. If you need to reach a certain point and you reached it what then? Yes, you re-adjust and refocus and work on the next one but what if...
Brand identity and Brand image – Why get them Designed ?
Why Design a Brand identity and Brand image? I think a lot of people get confused between brand identity and brand image. Let us discuss these in detail and then help you on your way to get yours perfected. . . What do you say? We are faced with the question a lot of...
Search engine optimization for beginners
Get your Web traffic flowing, Search engine optimization for beginners. You are looking to get your web affairs to get solid traffic to your website from the number one source in the traffic. . .Search engine optimization for beginners right here for you! We are going...
Some Sunday Brand Marketing Thoughts
Just a thought, In service marketing, where a prospective buyers’ inclination is to look for tangible evidence of value when you’re selling a service vs a product. Selling a service that is hard to differentiate, in terms of tangible output i.e. accounting,...
Story telling made simple, Stories SCQA. Magic-E, Eduard Smit
Story telling made simple, Stories SCQA. Magic-E, Eduard Smit You know what you need to do and you know your process so Why not look at it the easy way! Here is a simple way for you to structure your story to be compelling, make sense and provide true value:...
Intentional Marketing – Working through the Marketing Frame work
Intentional Marketing - Working through the Marketing Frame workAre you just posting stuff to get seen or do you want to actually achieve something? I have been thinking a lot about the social landscape and something I guess we all have noticed that there is a lot of...
Getting your Monday off to a great start!
I believe there is no better day than today to give you all a short article on how to #kick_start today, and all your coming #Magical_Mondays, try these 5 tips. Get your Monday off to a great start! Monday Motivation 1) Don’t hit that Snooze button (It’s a bit late...
Get your digital strategy planning guide FREE
Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” That's true for everything, Accounting, Marketing, Procurement, and many more. I am not much of a procurement or accounts person, but I thought let me share with you my process for creating...
The Marketing Framework explained
You have heard about marketing funnels, empathy maps customer persona's and more and yet you have the slightest idea of where to start how to start and what to do first! Don't worry we at Magic-E have seen this need decided to delve into the technicalities...
Growing your community, the missing link. Social media personalized.
You have probably noticed that most of the newer but now "Old School" social media marketing tactics have declined in effectiveness and are frankly looking to up your game. Social media engagement! Yes. Your ads are not doing so well anymore and with the...
Customer Persona’s taking long to complete?
Customer Persona's taking longer to complete? Five ways to get to know your audience without a fully comprehensive customer persona. You are the hero of the show a one-man army, facing immeasurable odds working not only in your craft but also...
The story about storytelling – digital and social marketing
You’re looking up at the screen knowing that your next best work is in there somewhere, and yet there are no words. Your mind goes blank and you wonder? Why am I even trying to do this? It’s not working. What can I say next . . . We’ve all been there! Well, being part...
Decision making heuristics and Marketing
Three decision-making heuristics that will have you wondering about your choices every time you buy. In the fight for attention, what is your weapon of choice? Quality influences the outcome but as soon as you include influence metrics like social proof,...
Focus your thoughts for a brighter future!
Has it ever happened to you? Where you have something in mind and all the sudden the more you look around you the more you see and experience it? That is: focus for you! Your mind will filter out what it deems is important to you i.e. what your thinking of...
The Digital Marketing framework! – Your who’s, what! Where? Why. . .
As a marketer or business owner, entrepreneur (We all do marketing), in one way or the other and I have recently noticed that some of us have forgotten some of the essential digital marketing framework and that this missing step may leave your activities less focused...