Why create content?
At face value probably the most pertinent question I get asked, also followed by the excuse that there is just no time.
Apart from letting visitors getting to know you, what you do, and get more insight into what you offer. (Very important) But the second part of it is, that this is probably one of the most undervalued (nonpayment) ways of getting onto the search engine results pages.
Take it you have probably around five to ten pages of content onto your website where you score some search traffic for your main key-phrases that Google uses to index your site. The problem is your main pages are probably only delivering on five to ten key phrases in Google's index. (read the SEO article)
So you have for your subject matter a competitive input into the search engine world, five to ten entries. In a pool of thousands even millions.
When you write content about what you do problems you solve tactics whatever to gain more search engine entries (get indexed more often).
Thus more so you can get your site entered into (place search engine name here) site index the better chance you have for showing up in search results.
Yes, I've oversimplified it for now but writing a blog article creates more links between your pages (if you do the linking) It delivers good answers to your client's question, and in doing so you build more and more Key-phrases into the search verse!
Make the effort, write a couple of articles and blogs and more and see your results improve.
Yes, Why create content?
Let me use a real-life example, I have the blessings of working on a website that does about three to four blogs a week about the products the market problems being solved, new products being discussed, and writings of the market and what goes on in the business. These blogs are not super long-form, they are aimed at providing value to the clients, yet the effect it has on web traffic is massive.
Yes, it's a niche industry, and yes they have quite a lot of competitors! Without spending any money the site gets around 20-30K visits a month. No, it's not huge numbers, but could you do with 30 000 new eyes on your service or product pages extra that you didn't have to pay for?
Think about it!
It's worth every word of copy they have written!
*Ps - You can also check out this small business SEO article here
