Just a thought, In service marketing, where a prospective buyers’ inclination is to look for tangible evidence of value when you’re selling a service vs a product.

Selling a service that is hard to differentiate, in terms of tangible output i.e. accounting, management, legal, or admin services.

Is there a definitive differentiating factor that is underutilized? The perceived value of emotion felt by touch points in your business, that is completely unrelated to your service.

Your office, website, or your linked-in account.

Word of mouth, work completed, a portfolio of your best work acts as proof of deliverable.

Before that is seen, what sets you apart?

That has an effect on the decision-making process, in the buyer’s journey.

The output is proof of the product but only shows after your service has been used.

The space in which you work? The energy you give off when meeting prospects, or your communications. All parts of the package, more tangible than the actual main service.

Your business card, the way you dress, the landing page of your site all factors that become as important as the actual service, when differentiating yourself.

Are the prospects first perception of your offering, based on tangible deliverables.

Just pondering for #Sundaythoughts #magic_e #brandmessaging #digitalprocess #brand #followus #timetoshowup #whatsyourstory #digitalstrategy #design #clientwork #alwaysopen #sales #digitalmarketing #socialmediatips #designstudio #brandimage #Vancouver #Toronto #Ottawa #Kanata #missisuaga #paris #oakville #northyork #sellsellsell #rightmessage #rightplace #storytelling