Search engine optimization for beginners

by | Mar 14, 2021 | Marketing, SEO

Get your Web traffic flowing, Search engine optimization for beginners.

You are looking to get your web affairs to get solid traffic to your website from the number one source in the traffic. . .Search engine optimization for beginners right here for you!

We are going to look at getting your On-Page Search engine optimization in order or as we say in the marketing acronym language on-page SEO.

Did you know?

That there are 3.5 Billion searches happening every day on Google (View the statistics for google here)

That 90.63% of all the websites in the world gets no traffic from Google? (Ahref’s discovered in a study)

Wait what, Yes go and read that again.

That brings us to the reason why you are here: What is SEO, and probably after the little statistic even more pertinent how do I get onto Google’s Search engine results page or SERP for short.

Search engine optimization is the process whereby we the owners of the website optimize our website for Google queries.

Ok, hold on!

Yes, essentially that is what it is, making sure your site works best for Google. But Don’t you think you have a higher purpose?

Thank you, conscience, you read my mind! Yes, our purpose and our SEO are not for Google it’s for you, our customer, and your SEO should be for Yours. The trick is Google is the gatekeeper and a good one at that.

Now you know what SEO is, but how do we do it, what are the basics?

Basically, there are a few basic things to keep in mind to ensure that you are building your site in such a way that if Google sends a crawler to your site (the app that runs on the internet and indexes your website) We are going to look at the most basic things you can do to ensure you play by Googles rules and get your site index ready in a good way.

Today we are only going to look at on-page SEO (things you can do to ensure your website is ready to be the best result in the search results. In an upcoming article, we will be looking at two different ways to further your SEO processes i.e., Link building and Search and Crawl submissions. Almost as easy as today’s content.

Be Understandable to Google: Yes, work with them to provide them with an easy title, content detail, and contents description. (This is found in a few places on your site)

How do you do all these things, I am assuming that most of you are using WordPress, then it is easy I will be doing a full article in Hot coding HTML SEO. Which have a few alternative steps, however in the end has the same outcome.

You can try Jetpack or Yoast (which is my Go-To), or many other alternatives to these to get your SEO on par with the needs of your prospective audience.

Getting your URL descriptive:

Google will look at your URL and measure it against what your Keywords are, what your content has, and score it whilst indexing it. If the Search engine did not find it to match value with content depth and overall authority, they are not going to rank it well and do keep that in mind with everything you do.

How do you create an SEO-friendly URL, always think of the needs of your customers, will they be looking for your URL by what you wish to call it or how will they be trying to find your page? After determining what your customer wants name your URL, the phrase, or words you believed your customer will use to find your page is also a good indication of your Keywords or key phrase.

Keep it short and sweet but descriptive and keyword included.

 

The Mighty Meta Tag

This is a hidden part of your page that tells the search engine what you have on your page, how else will they know. However, they are not as trusting as in the past people tried to take advantage of its trusting nature and used tactics like keyword stuffing and different meta tag tactics that got Google to improve the way they rank pages. Be honest and be authentic, the Google algorithm will find your site favorable if your intentions are clear and honest. Use your keyword or key phrase here too.

Optimizing your Meta Description.

Heck Meta tag, Meta Description I thought this was going to be Meta Easy?

Ok, It is, almost the last strangely named thing in the list of getting your SEO on par to drive better search inclusion.

The Meta Description is the Tag you place inside your code to tell Google what the page is summarized at, now this isn’t such a big aspect in the ranking factors (Signals as Google calls it) but it is indeed quite valuable when Google does show your page’s results as it uses your Meta tag data to display in it SERP (Search Engine results page) The page you see when you do a search.

Then to take full control of this opportunity try and make it as descriptive and enticing to the searcher as possible. Remember if the searcher does not find what you described there to be on your site they will leave, your site will get a bounce and google will pick up on this.

Valuable informative solution-orientated content and Keyword use

Yes, you have got it great job! Make the page or content about what it is you said it will be make sure its informative solution-driven and as complete as possible add in your keyword, but do not overuse it. This is where you are showing your customer that you are the person, they need to buy the product from or use your service because you understand.

H1 Tags (H1 what you ask?) H1 tags are the biggest heading text you can get, then they go smaller, so it is best practice to ensure that you are using a single H1 tag on your page, ensure that it is a descriptive heading of your content that includes your keyword.

I trust that makes sense as it is part of the site structure which Google will try and understand whilst crawling your site.

Think of this image yes that all makes more sense. . .

It should also make sense that you should stick to one topic per page or a category of topics that are closely related to one page if you must have it. It just makes it easier for Google to understand and index accordingly.

Just like you would not want to be confused with looking for a watch and finding a phone, a book, etc. stick to one subject matter. Create separate pages for each Keyword and key phrases do not let them sit in one place.

Also, keep in mind where you work? It makes it easier to put your content in front of people close to you, but you have to say these things. Google cannot guess it. Add in localization.

 

Alt Tags

Yes, Google can see you have got images on your page, but it has no way (Yet) to determine what they are about so tell Google what they; are about and that it is relevant to the content that you have on your site. That just makes it so much easier to understand.

Another good reason to name your images according to your brand and what it is you can also show up in Google image results, yes image search is a thing.

Conclusion:

We have gone over the basics of SEO or Search engine optimization, we discovered how to get your site structure ready to be indexed by google by fully utilizing the URL, your Meta-Tag, and Meta Description.

You also have the confidence and knowledge to tackle your content in a structured single thought, product solution way, to ensure that it's not only super valuable but also has the correct H1 tags and keyword density within to showcase to the Search engines that you are discussing what you say your page is about. Your images are named aptly, and you have the right alt tags to describe your images vividly whilst making sense to the Search engines.

Your links are set up, in, out, and about. You have also correctly named your links and are covering all your bases.

I hope you have enjoyed this article on the basics of on-page SEO and if you have any questions or would like us to run this for you (Yes that is what I do) please contact us below.

I am always happy to help and look forward to your questions and answering them.