Welcome to the Magic-E Blog | Tips, Tricks, Tools, Reviews and much more.
Welcome to the Magic-Blog. I hope that I can share some ideas, discuss some design methodology, marketing tips, tricks and hacks and many other interesting things I come across on weekly basis. Please feel free to contact me with any requests or comments or anything! Thank you.
Some Sunday Brand Marketing Thoughts
Just a thought, In service marketing, where a prospective buyers’ inclination is to look for tangible evidence of value when you’re selling a service vs a product. Selling a service that is hard to differentiate, in terms of tangible output i.e. accounting,...
Story telling made simple, Stories SCQA. Magic-E, Eduard Smit
Story telling made simple, Stories SCQA. Magic-E, Eduard Smit You know what you need to do and you know your process so Why not look at it the easy way! Here is a simple way for you to structure your story to be compelling, make sense and provide true value:...
Intentional Marketing – Working through the Marketing Frame work
Intentional Marketing - Working through the Marketing Frame workAre you just posting stuff to get seen or do you want to actually achieve something? I have been thinking a lot about the social landscape and something I guess we all have noticed that there is a lot of...
Getting your Monday off to a great start!
I believe there is no better day than today to give you all a short article on how to #kick_start today, and all your coming #Magical_Mondays, try these 5 tips. Get your Monday off to a great start! Monday Motivation 1) Don’t hit that Snooze button (It’s a bit late...
Get your digital strategy planning guide FREE
Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” That's true for everything, Accounting, Marketing, Procurement, and many more. I am not much of a procurement or accounts person, but I thought let me share with you my process for creating...
The Marketing Framework explained
You have heard about marketing funnels, empathy maps customer persona's and more and yet you have the slightest idea of where to start how to start and what to do first! Don't worry we at Magic-E have seen this need decided to delve into the technicalities...
Growing your community, the missing link. Social media personalized.
You have probably noticed that most of the newer but now "Old School" social media marketing tactics have declined in effectiveness and are frankly looking to up your game. Social media engagement! Yes. Your ads are not doing so well anymore and with the...
Customer Persona’s taking long to complete?
Customer Persona's taking longer to complete? Five ways to get to know your audience without a fully comprehensive customer persona. You are the hero of the show a one-man army, facing immeasurable odds working not only in your craft but also...
The story about storytelling – digital and social marketing
You’re looking up at the screen knowing that your next best work is in there somewhere, and yet there are no words. Your mind goes blank and you wonder? Why am I even trying to do this? It’s not working. What can I say next . . . We’ve all been there! Well, being part...
Decision making heuristics and Marketing
Three decision-making heuristics that will have you wondering about your choices every time you buy. In the fight for attention, what is your weapon of choice? Quality influences the outcome but as soon as you include influence metrics like social proof,...
Focus your thoughts for a brighter future!
Has it ever happened to you? Where you have something in mind and all the sudden the more you look around you the more you see and experience it? That is: focus for you! Your mind will filter out what it deems is important to you i.e. what your thinking of...
The Digital Marketing framework! – Your who’s, what! Where? Why. . .
As a marketer or business owner, entrepreneur (We all do marketing), in one way or the other and I have recently noticed that some of us have forgotten some of the essential digital marketing framework and that this missing step may leave your activities less focused...
8 “Important” Things to know about your customer!
As we discussed yesterday the whole idea behind having the perfect match for your product and content in the digital world let us look at the following today what is some of the most important things you need to know about your audience to ensure you have their best...
Finding an audience to target, some thoughts!
This week I will look into some thoughts of understanding who your customer audience is? Imagine for one moment. . . You open your news feed and there it is. your ad for the most amazing new ballet show advert is showing up on a fisherman's newsfeed, somehow the...
Setting yourself up to win?
I have been training effectively for almost 18 years and man have I learned some interesting business skills from just training my body each day. One very important notion I am intrigued by is the idea of always setting yourself up to win. I have without knowing also...
Growing business – The at-home tattoo studio
#growthhacktuesday A start of adding some value and information on new businesses around www.magic-e.co.za. I will make a few assumptions and will most probably have an article for all your questions too. Welcome to the growth hack Tuesday. My idea is to give away...
Think outside the growth box!
We are always busy working on new ideas of how to ultimately attempt to get into our customer's heads, how we will get to own the headspace when it comes to our products and services. But what if there was another way? Well, guess what there actually is. I haven’t...
Is your marketing, hurting your brand?
It's 2017, the marketer sits in his little office and goes through his ad schedule, the ads are all ready and the budget is approved. It's flighting time, the most exhilarating yet slightly stressful time in the life of anyone running adverts. It shouldn’t be. Apart...
Looking for some search engine love?
Your goal is to be king of the search engines first page, your writing content like a typist in a 1940’s news service. You’re spreading the word socially and have built up quite a following. Your brand message resonates with your followers and brand persona’s (Great...
Magic-E’s color and emotion cheat sheet – color wheel
With the research on the internet and a study into the human emotional responses to color usage, I have created this cheat sheet. A color wheel to use to establish which colors play which roles in our behaviors to help you get color wise the Magic-E way. Thank you for...