Welcome to the Magic-E Blog | Tips, Tricks, Tools, Reviews and much more.
Welcome to the Magic-Blog. I hope that I can share some ideas, discuss some design methodology, marketing tips, tricks and hacks and many other interesting things I come across on weekly basis. Please feel free to contact me with any requests or comments or anything! Thank you.
8 “Important” Things to know about your customer!
As we discussed yesterday the whole idea behind having the perfect match for your product and content in the digital world let us look at the following today what is some of the most important things you need to know about your audience to ensure you have their best...
Finding an audience to target, some thoughts!
This week I will look into some thoughts of understanding who your customer audience is? Imagine for one moment. . . You open your news feed and there it is. your ad for the most amazing new ballet show advert is showing up on a fisherman's newsfeed, somehow the...
Setting yourself up to win?
I have been training effectively for almost 18 years and man have I learned some interesting business skills from just training my body each day. One very important notion I am intrigued by is the idea of always setting yourself up to win. I have without knowing also...
Growing business – The at-home tattoo studio
#growthhacktuesday A start of adding some value and information on new businesses around www.magic-e.co.za. I will make a few assumptions and will most probably have an article for all your questions too. Welcome to the growth hack Tuesday. My idea is to give away...
Think outside the growth box!
We are always busy working on new ideas of how to ultimately attempt to get into our customer's heads, how we will get to own the headspace when it comes to our products and services. But what if there was another way? Well, guess what there actually is. I haven’t...
Save Your Brand – Is your marketing, hurting your brand?
Save your brand It's 2017, the marketer sits in his little office and goes through his ad schedule, the ads are all ready and the budget is approved. It's flighting time, the most exhilarating yet slightly stressful time in the life of anyone running adverts. It...
Looking for some search engine love?
Your goal is to be king of the search engines first page, your writing content like a typist in a 1940’s news service. You’re spreading the word socially and have built up quite a following. Your brand message resonates with your followers and brand persona’s (Great...
Magic-E’s color and emotion cheat sheet – color wheel
With the research on the internet and a study into the human emotional responses to color usage, I have created this cheat sheet. A color wheel to use to establish which colors play which roles in our behaviors to help you get color wise the Magic-E way. Thank you for...
Factors of a great logo design
As we look at the designing of a great logo there is more than just one thing that we always keep in mind. Think of your logo as is the smile of your business yes, it is its eyes its hair its body shape and its personality. Yes, that is the brand you carry...
The three keys to becoming great at anything
How to become great You know that feeling that if you can become great at this or that then you'll be better off than you are now. Ever had that feeling? Your life needs to change you are done with where you are and you are ready to take the plunge into your own inner...
Six ideas that will help you close more sales
Tips to close more sales! You know you want to! Being in business for yourself is never as easy as it looks, I know you’re a professional and you are doing pretty good, but what can you do to make sure you do even better. As you know being an owner or co-owner of any...
Stop the block, five steps to give you a creative boost!
Solve your Creative block You have this massive blank canvas in front of you and you know all the buzz words. Your innovation is about to explode and um, that dream of creating the ultimate brand, not today! Your passion is coursing through your veins and yet you are...
What is Good design?
What is Good design you ask? read with me! The age-old question that has had families break up, businesses tear in half, and designer’s fistfights with customers in the parking lot. No stop; maybe it’s not that serious. Are you kidding me? It is probably the one thing...
When did we forget to just ask? Get more connections
You’re working on reaching new markets and gaining insight into the murky waters of the blue ocean, You have done your research, you’ve checked the needs on the latest needs platform and yet you still have to crack open your new market. You really want to enter this...
Getting your Monday off to a great start!
I believe there is no better day than today to give you all a short article on how to #kick_start today, and all your coming #Magical_Mondays, try these 5 Monday tips. 1) Don’t hit that Snooze button (It’s a bit late now!) Your mind takes the action of hitting the...
Small Business Web Traffic Tips. From no traffic, to more!
Your business is the newest addition to your family and you nurture it with all you have, you’ve spent more than your fair share of the budget on designing the most amazing website, and the SEO is 100percent on par. However, a few days in and you begin to wonder? Is...
Ten brand design tips to get your brand to lift off
You have worked through our business start-up list and completed the checklist to get your business going. Now you want to get your brand designed. Whether you want to use our service or another designers services there is indeed a few things to think about to get the...
Ten steps to a more productive you!
You wake up sweaty in the middle of the night remembering that you’ve got a big project coming up. You feel like you are about to pull your hair out, you don’t know where to start, and everything seems to depend on this one moment. First of all, we all go through...
Five things to think about when starting your own business
Congratulations on taking the first steps to owning your own business. You are a brave and amazing entrepreneur. You have what it takes. I have put together some thoughts on things that designers come across often when working with new startups! Now there are so many...
You keep on knocking, but you can’t come in! The importance of knowing your audience.
Why it is so important to know who you are speaking to. A lot of marketers, designers and companies are playing the dangerous game of making assumptions on who their audience is. I know I’ve done it before and burnt my fingers and I am sure many of you have too? Times...



















